Which One is More Powerful?
Imagine a surgeon telling you this.
I have done 25000 surgeries.
I have saved 25000 lives.
Which one is more powerful?
The first line is about the surgeon’s activity and about the surgeon. The second line is about the lives he/she saved. It’s about them.
Similarly in our profession/industry, these are the 2 statements
a. I manage Rs.1000 Crores.
b. I make a difference in the lives of 500 families with my counsel/guidance or I manage the financial lives of 500 families.
Assets Under Management AUM
Lives Under Management (LUM)/Families Under Management(FUM)/Goals Under Management (GUM) or Dreams Under Management (DUM).
Which of these is powerful?