The Messenger and the Brand
Here is a question for you.
What’s Your Brand?
Does the question seem correct?
Or should I reword it as “Who is your Brand?”
Sam Palmisano, the former CEO of IBM, noted, “When your business is primarily based on knowledge, then people rather than products become your brand.”
The same is true for our business.
You and your team are the brand of your business.
The messenger is the message. You are the message.
Remember this in everything you do.
What brand promise do you and your team radiate?