The Messenger and the Brand

Amar Pandit , CFA , CFP

Amar Pandit

A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.

Here is a question for you.

What’s Your Brand?

Does the question seem correct?

Or should I reword it as “Who is your Brand?

Sam Palmisano, the former CEO of IBM, noted, When your business is primarily based on knowledge, then people rather than products become your brand.”

The same is true for our business.

You and your team are the brand of your business.

The messenger is the message. You are the message.

Remember this in everything you do.

What brand promise do you and your team radiate?