Marketing
The Comedian and Our Marketing
Author Seth Godin in his book “This is Marketing” wrote, “One of the greatest comics of our time is booked for a gig in New York City. His agent isn’t paying attention, tho ....Read More
August 1, 2023 | 6 Minute Read
Marketing
The Ultimate Truths and Lies About Your Brand
While I have done a couple of posts on branding, I couldn’t stop myself from writing another one. Because while a lot of people talk about it, very few people actually understand ....Read More
July 4, 2023 | 5 Minute Read
Marketing
The Big Marketing Mistake
“I like this website. I want a similar one made,” said Rahul to his website developer Ashish. Rahul, a financial planner from Gujarat, had seen a fellow professional’s websit ....Read More
April 11, 2023 | 5 Minute Read
Marketing
The Stunts of New Age Competition
Last Tuesday, I wrote about a post explaining the concept of “TechFin and FinTech”. This week, I am sharing a few specific examples about the “Win at All Costs FinTech Compet ....Read More
April 12, 2022 | 6 Minute Read
Marketing
This is the way to create Impact through Marketing
Seth Godin in his book “This is Marketing” writes “Marketing is the generous act of helping someone solve a problem. Their problem. It is a chance to change the culture for t ....Read More
January 12, 2021 | 6 Minute Read