Marketing
Name Recall vs. Brand Recall
When you think of building a brand, what comes to mind? For many financial professionals, it’s about getting your name out there. You want people to remember your firm’s name w ....Read More
September 24, 2024 | 5 Minute Read
Marketing
Who Are You in Your Client’s Lives?
In our industry/profession, your brand is far more than just your logo, your name, or even the name of your company. These elements are certainly important, but they merely serve a ....Read More
September 10, 2024 | 5 Minute Read
Marketing
The Illusion of Branding: Why THIS is the Real Game Changer
While I have written several posts on branding, I still felt a strong urge to write a few additional thoughts on this topic as this is such an important one. Let me begin this post ....Read More
April 2, 2024 | 5 Minute Read
Marketing
The Oldest Barber Shop in the World?
Do you know the answer to the headline question? There are chances you might not know this...I didn’t until 8 or 9 years ago... On a sunny day in 2015, I called my hairstylist ....Read More
March 5, 2024 | 5 Minute Read
Marketing
The Richest Man In…
I intentionally left the headline incomplete as I wanted you to guess the missing word(s)... What do you think completes the headline? I got many blank stares and some unique respo ....Read More
November 14, 2023 | 7 Minute Read