A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.
September 1, 2023 | 2 Minute Read
In his 1973 book “The Practice of Management”, Peter Drucker wrote these golden words:
“The purpose of a business is to create and keep a customer. Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions – marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
If you survey the leaders of most companies (irrespective of the size), chances are you will hear the following words – Sales, Finance, Production, Human Resources, Operations and Compliance. What do you think is missing?
Well, I have already given the answer – Marketing and Innovation.
What are the most important functions of your business?
How much time, money, energy and attention are you investing in these basic functions?
In Ernest Hemingway’s novel, “The Sun Also Rises”, a character by the name Mike is asked about his bankruptcy. Mike responds, “Two ways.” He then continues, “Gradually, ....Read More
28 July, 2023 | 2 Minute Read
Time flies faster than you think it does. By the time you are reading this, we would have been through the first thirteen days or 3.56% of the New Year. There is no denying this f ....Read More
13 January, 2023 | 2 Minute Read
Do you have a premium offering for your premium clients? If not, it's time to consider why and how you can develop one. In today's competitive financial landscape, having a premium ....Read More
9 August, 2024 | 3 Minute Read
What do you think is the answer to the headline? Any guesses... The Late Alvin Toffler (Futurist and Writer) wrote the perfect answer
28 June, 2024 | 2 Minute Read
In the world of financial services, the concept of hospitality goes beyond service. It’s about creating an experience where clients feel valued, understood, and genuinely cared f ....Read More
11 October, 2024 | 2 Minute Read
Imagine you are selected in the Indian Cricket Team to play a match against Australia next week. You have got the opportunity of a lifetime to play along with Virat Kohli and Rohit ....Read More
17 July, 2020 | Minute Read
Listen to the article.
Pause audio.
Resume audio.
One of my colleagues will be in touch with you shortly.
Stay ahead of the curve in adopting the best practices and strategies for your business.
You have been added to our mailing list and will update you about our latest blog posts.
0 Comments