A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.
September 1, 2023 | 2 Minute Read
In his 1973 book “The Practice of Management”, Peter Drucker wrote these golden words:
“The purpose of a business is to create and keep a customer. Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions – marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
If you survey the leaders of most companies (irrespective of the size), chances are you will hear the following words – Sales, Finance, Production, Human Resources, Operations and Compliance. What do you think is missing?
Well, I have already given the answer – Marketing and Innovation.
What are the most important functions of your business?
How much time, money, energy and attention are you investing in these basic functions?
In the previous Nano, I wrote that Simple is not Easy.
In this one, I write about the price of Easy. Most people don't realize this but there is a price to be paid in doing easy t ....
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23 July, 2021 | 2 Minute Read
Peter Drucker wrote - “Efficiency is doing the thing right. Effectiveness is doing the right thing.”
Can you spot the powerful difference?
Let us ask ourselves these 2 ques ....
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28 January, 2022 | 2 Minute Read
We are often likely to tell our clients, “The best time to invest was 20 years ago. The next best time is today.”
Another popular set of words – Think long-term.
Don’t you ....
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23 August, 2024 | 2 Minute Read
Success isn’t reaching Rs. 100 Crore in AUM. It isn’t even Rs. 1,000 Crore or Rs. 5,000 Crore. It’s not a destination that you arrive at.
20 September, 2024 | 1 Minute Read
I had heard this true story somewhere though I do not recollect the exact source.
A Professor once told his student “Never work for a firm where there are no graduates (right o ....
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4 June, 2021 | 3 Minute Read
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