A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.
August 20, 2021 | 2 Minute Read
The biggest fear that advisors have when it comes to niches is this – “What if I say I specialize working with surgeons and a valuable prospect who is a non-surgeon might look elsewhere?”
This is one of the fears that only rests in our minds and has no basis in reality.
When you focus on a niche, not only do you attract clients from that niche, but you will also generally attract others outside of the niche (who see relevance in the work you do).
Professionals who focus on a niche generally tend to become the best in that space. This attracts others too.
People who want to work with you will see relevance in your work and seek you out.
Let me end this one with a secret: Niches have No Real Competition. It’s because no one is doing it. No one believes it works and thus no one ends up doing it. The ones who do end up doing it manage to outperform their peers by a mile.
Another lovely idea from James Clear.
“If you want to be in the top 1% of a particular domain, then you can’t take your cues from and follow the social norms of 99% of peopl ....
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10 December, 2021 | 2 Minute Read
∙ Get Better Clients ∙ Have Better Pricing
14 May, 2021 | 1 Minute Read
Have you ever come across a Brain surgeon justifying his fee? For that matter, any surgeon. If you have, then find a Real One. The Best do not justify their fees verbally. They bel ....
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8 January, 2021 | 2 Minute Read
In his 1973 book “The Practice of Management”, Peter Drucker wrote these golden words: “The purpose of a business is to create and keep a customer.
1 September, 2023 | 2 Minute Read
There’s a very important question we all need to ask ourselves from time to time.
Say it with me… Why?
Why do we conduct our first meeting this way? Why do we not have referral ....
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26 July, 2024 | 2 Minute Read
I launched this blog in January 2020 with a few posts (Today there are close to 300). One of them was To DO List and To BE List. In case you don’t recollect it, I would encourage ....
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8 September, 2022 | Minute Read
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