I know you must be in the midst of Diwali festivities, so I thought of keeping it very light in the form of an important announcement. Some of you might have heard of it or read about it. Nevertheless, this is a key milestone in our journey, and I had to share it with you.

Well here goes the announcement as published by Cafémutual.

Two top MFDs join hands with Amar Pandit’s Happyness Factory. 

Two renowned Mumbai-based mutual fund distributors (MFDs), Farr Lapp Investments, led by Mr. Darayas Mistry, and Sangam Investments, led by Mrs. Parul Kothari, have recently joined hands with one of India’s leading wealthtech and goal-based investing platforms, Happyness Factory.

With a combined AUM of approx. Rs. 400 Crore, Darayas and Parul have been successfully serving high net worth individuals as well as ultra -high net worth individuals, including CXOs, business owners, and trusts.

Through this partnership, Happyness Factory will ensure business continuity and help them deliver a world-class experience to their clients.

Darayas said, “Business continuity and succession planning are critical to businesses of any size. It’s not just about serving this generation, but also the coming generations. That’s possible only if you have someone who is there to take care of your business for generations to come.”

Adding to that, he said “As we grow in size, it becomes difficult to handle our clients the way we have been handling them. So, to ensure that we grow without affecting the client experience, it became crucial to collaborate with a world class FinTech platform that can offer high-end services, a better team, and a better infrastructure. Happyness Factory’s highly qualified team, their expertise, cutting-edge technology, services, and their futuristic approach made us feel at home and we decided to join them.”

Parul Kothari, the founder of Sangam Investments said, “The mutual fund industry rarely saw such partnerships until some time ago, but strategic collaborations like this are proof that collaboration is the way forward. To ensure world class processes, transitions, and growth, larger outfits are required with more specialized services.” In addition, she said, “Business continuity is not possible without an effective continuity plan. Happyness Factory’s team is delightful to work with (they are wonderful people) and I feel this partnership will not only benefit us but also our clients.“

At a personal level, “We are super excited to have Darayas and Parul join our Happyness Factory Family. We loved the way they care for their clients. We also loved the way they were honest about their challenges, their clarity of thinking in terms of what they were looking for, and more importantly their quick decision making.”

This has been one of the most important decisions for Darayas and Parul as much as it is for us. While some of you may have read the above release, what you have not read is what went through in the selection of Happyness Factory as the right partner for them. I share this in the form of a few observations and questions that you can utilize in your own search for a world class partner.

One of the first things that appealed to Darayas and Parul is the thought leadership and futuristic thinking that we have as a team. Next, they loved the team members (and they interacted with so many of us) and found us to be a very dependable, trustworthy and sincere team. They saw that we strive for excellence and that we are genuinely committed to making a real difference in the lives of MFDs.

I now share some of the questions they had along with some we feel you need to check.

• How will this help me grow my firm?
• How will my clients be better off as a result of this partnership?
• Do they have skill sets that our clients will love?
• How committed is the partner?
• Have they invested well in their business?
• Do they have a rock-solid CTO and senior technology professionals?
• Do they have an in-house technology team?
• Have they worked on world class global technology products and services?
• Do they understand client experience? How well do they understand client experience? And what is the work they have done on client experience?
• Have they run a firm like you before? Have they gone through the same challenges as you have?
• What have they published about the future of wealth management? Are they thought leaders in this space?

There are many more questions but discussing these ones will help you make real progress in selecting the right partner.

Expect some more announcements soon as we move forward in helping partners like you build a world class wealth firm of the future.

In case you have any questions or wish to explore a partnership with us, we would love to have a conversation with you.

About Happyness Factory

Transforming the MFD industry, Happyness Factory (HF) has been helping mutual fund distributors across India grow, create exceptional value and build the wealth firm of the future. In the process, they are providing amazing business continuity and succession solutions. They have a proven track record, an inspirational growth journey, a committed team, an unparalleled product and client experience along with solid technology expertise. They are making their entire ecosystem (tech platform, client experience, team, content, strategy, sales, marketing and others) available to not only their 25+ current partners but also welcoming passionate mutual fund distributors from all over India to deliver outstanding financial care. They strongly believe that more and more MFDs should come together to make India HappyRich, one family at a time.

Contact Rupesh Prabhu: + 91  91673 52299

www.happynessfactory.in