Pricing is one of the least understood subjects. We all think we know it. After all, aren’t we in the financial services field? The reality is that very few get it. In our indu ….Read More

This is a key topic that again has an impact on your overall business model. You are a service provider who is delivering a service to a prospective client who has Rs.10 Crore ….Read More

Viraj Shetty has always been fascinated by bodybuilding. In fact, he loved it so much that he read almost every book on it. He saw every possible technique and video on it. Yet, no ….Read More

Philip Kotler, the Guru of Marketing, wrote this brilliant framework of the 5 A’s of Marketing in his book “Marketing 4.0”. While the 4 P’s of Marketing bec ….Read More

I had written a post about WOOP on October 27th, 2020. In case you have not read it or cannot recollect it, I would strongly urge you to read it now. WOOP is simply one of the most ….Read More