“Old Happy: I am not strong enough to face my fear.

New Happy: I’ve faced my fear many times before; I can do it again.

Avoiding it is easier in the short-term but creates pain in the long-term. Facing it is harder in the short-term but creates ease in the long-term.

We all would prefer to avoid the upsetting or painful things in life. But in trying to protect ourselves through avoidance, we often end up paradoxically increasing our suffering.

The next time you’re avoiding something that needs to be faced, try this: think about how facing it will help you to be the person you aspire to be.

For example:

• If you’re avoiding a difficult conversation with a loved one, tell yourself: “I’m a person who shows up to work on my relationships, even when it’s hard.”
• If you’re avoiding responsibility, tell yourself: “I’m a person who follows through on my commitments.”

This shift in focus — from the present pain to the future gain — can help you tap into your deep well of courage. Even when it seems scary, please remember: you can face this thing.”

In the context of the work we do —

• If you’re avoiding discussing a new investment strategy with a client, tell yourself: “I’m a person who empowers clients with innovative solutions, and this is a moment to demonstrate that.”
• If you’re hesitating to ask for referrals from clients, tell yourself: “I’m a person who expands my practice with integrity, and this is the moment to reach out confidently.”
• If you’re postponing reviewing your client portfolios for necessary adjustments, tell yourself: “I’m a person who is proactive about financial management, and this is my responsibility to ensure client success.”
• If you’re avoiding a professional development course that seems challenging, tell yourself: “I’m a person who thrives on learning and growth, and this is an opportunity to enhance my expertise.”
• If you’re hesitant to implement new technologies and collaborate with a partner that could improve client experience and help you grow, tell yourself: “I’m a person who leverages innovation for better outcomes, and now is the time to embrace change.”

Taking action is often the bridge between uncertainty and success.

Action Inspires Confidence

Every step you take to confront your fears not only enhances your professional capabilities but also sets a precedent for your clients. They look to you not just for financial guidance but also for confidence and reassurance during uncertain times. By demonstrating that action reduces fear, you empower your clients to make informed decisions about their investments and financial lives.

Facing fears and taking action are integral to personal and professional growth, particularly in our industry. Each challenge faced is an opportunity to demonstrate commitment, build trust, and reinforce your reputation as a leader in the field. Remember, the discomfort of facing a fear is temporary, but the growth achieved and the relief of overcoming it last much longer. So, next time you find yourself hesitating, lean into the discomfort, take action, and move one step closer to the person and leader you aspire to be.