The Coca-Cola Company and Lawyers
Amar Pandit , CFA , CFP 
Amar Pandit
A respected entrepreneur with 25+ years of Experience, Amar Pandit is the Founder of several companies that are making a Happy difference in the lives of people. He is currently the Founder of Happyness Factory, a world-class online investment & goal-based financial planning platform through which he aims to help every Indian family save and invest wisely. He is very passionate about spreading financial literacy and is the author of 4 bestselling books (+ 2 more to release in 2020), 8 Sketch Books, Board Game and 700 + columns.
July 15, 2022 | 2 Minute Read
The Coca-Cola company does not sell drinks or beverages. Instead, they sell Happiness. According to them, they refresh the world.
Lawyers don’t sell contracts and templates. They provide counsel. They provide solutions for legal problems.
Why do we as an industry then obsess about selling Large Caps or Mid Cap or Flexi Cap or PMS or AIF? The whole industry/profession seems to be focused only on products (or on creating new ones).
People don’t care about your products. They care about their problems. They care about a solution to their problems.
What is the problem that you are solving for your clients?
I would love to hear from you.
Similar Post
Nano Learning
Busy ≠ Effective
Amar Pandit , CFA , CFP
A financial professional recently told me, “I’ve never been this busy.” Calls. Reports. Product updates. Market commentary. Chasing transactions. Fixing a KYC error.
27 June, 2025 | 3 Minute Read
Nano Learning
When Preparation meets Opportunity
Amar Pandit , CFA , CFP
Imagine you are selected in the Indian Cricket Team to play a match against Australia next week. You have got the opportunity of a lifetime to play along with Virat Kohli and Rohit ....
Read More
17 July, 2020 | Minute Read
Nano Learning
The Entire Self-Help Industry in One Sentence
Amar Pandit , CFA , CFP
Do what makes mornings exciting and nights peaceful, FS Blog. If you think about it, isn’t this what every self-help book is trying to say, in 200 pages?
Wake up with energy. Sle ....
Read More
25 July, 2025 | 3 Minute Read
0 Comments